Your 12-Week Roadmap to a Business That Converts
Basecamp to Brand
- Your brand doesn’t match the photographer you’ve actually become.
- Your workflow feels like a never-ending uphill climb.
- Your inquiries are meh when they should be hell yes.
You’ve Got the Gear… But Are You on the Right Trail?
You’re booking. You’re showing up. You’re putting in the work. But something just still feels off.
Here's the Deal
It doesn’t have to feel that way though!
Basecamp to Brand
A 12-week live coaching program designed to help you create a brand that connects, a website that converts, and workflows that support your business (and your sanity).
Here’s the thing.. this isn't just another online course! Because let’s be real, we’ve all taken that course that you’ve walked away feeling unfulfilled, unsupported, or like you’re right back where you started, just with a PDF download and no real change in your business.
Introducing..
This is an immersive group coaching program that feels more like a support system, led by someone who’s actually been in your shoes.I’m unpacking my entire trail-tested system, the exact strategies, workflows, and mindset shifts that took me from basecamp to a thriving, adventure-filled elopement business.
No fluff. No guesswork. No gatekeeping.
Just everything you need to build a brand that not only looks good but works, so you can book more, stress less, and finally feel in control of your business.
By the end of these 12 weeks, you’ll have:
- Crafted a brand that feels authentic and speaks directly to your dream clients
- Perfected a website that’s both beautiful and strategic. Designed to attract, engage, and convert.
- Implemented workflows that save time, reduce stress, and elevate the client journey
You’ll walk away with more than knowledge, you’ll have a business that’s ready to thrive.
That’s my promise. Let’s build it together.
The Basecamp to Brand Trail Map:
- Define your "why" and craft a brand story that connects.
- Identify your dream clients and create messaging that speaks to them.
Laying the Foundation
Week 1 & 2
- Build a cohesive brand with intentional colors, fonts, and design.
- Develop a brand voice that feels natural, personal, and compelling.
The BRanding Blueprint
Week 3 & 4
- Map out a website flow that leads visitors to book.
- Write authentic, strategic copy that builds connection and trust.
Website Mapping & High-Converting Copy
Week 5 & 6
- Integrate your branding, messaging, and workflows into a polished experience.
- Optimize your website for SEO, conversions, and usability.
Implementation
Week 7 & 8
- Create a high-touch, automated workflow from inquiry to gallery delivery.
- Set up HoneyBook, Dubsado, or your CRM for seamless communication.
Workflow Design + CRM Setup
Week 9 & 10
- Build excitement and create launch content that connects.
- Develop long-term marketing strategies for visibility and bookings.
Brand Launch + Longterm Marketing Strategy
Week 11 & 12
- Trail Guide Templates: Pre-built emails, workflows, brand style guides, and more. So you don’t have to start from scratch.
- Campfire Chats (Live Weekly Calls): Get feedback, support, and hot seat coaching every step of the way.
- Basecamp Community: Connect with a tight-knit group of photographers all building their brands together.
Bonus:
A peak inside the program:
Everything You’ll Gain Access To:
Real-time support, strategy sessions, and personalized feedback to keep you on track.
12 Weekly Live Coaching Calls:
Stay connected with a community of like-minded photographers and get direct access to me for questions and guidance.
Private Slack Group Support:
Personalized feedback on your website, brand messaging, and client experience to ensure everything is optimized to convert.
Website & Brand Audit:
Actionable tasks each week with detailed reviews to help you implement what you’ve learned effectively.
Homework Assignments & Reviews:
You’re not doing this alone. You’ll have the support, accountability, and tools you need to finally create the business you’ve been dreaming of.
And the Best Part?
A proven framework to build a brand that attracts, a workflow that streamlines your business, and a client experience that converts
High Converting Brand & Workflow Roadmap:
Plug-and-play structures for emails, workflows, and client communication, designed to be tailored to your brand voice.
Customizable Resources & Frameworks
Streamline your brand, website, and client experience with plug-and-play templates designed to attract, convert, and simplify.
Systemized, Repeatable Workflow Process:
Revisit the course content, templates, and resources anytime you need a refresh or business boost.
Lifetime Access to All Materials:
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Elijah
Rooted Rebels Photography
“Everything is all in one place, so it makes a seamless workflow for photographers and clients.”
HERE’S how it works:
01. Join the waitlist
02. Enroll when doors open
03. Access the course
04. Attend weekly coaching calls
05. Implement as you learn
06. Transform your business!
Join the Waitlist
IT’S YOUR ROADMAP TO A BRAND THAT ACTUALLY BOOKS
From weekly coaching to strategic frameworks and done-for-you resources, every piece of this program is built to help you finally align your brand, streamline your workflow, and show up like the pro you are.
Photographer, systems nerd, and brand strategy hype woman. After years of building a business that blends storytelling with streamlined systems, I created Basecamp to Brand to help other creatives do the same.
This course is everything I wish I had when I was stuck in the chaos of “doing all the things” with no clear direction. If you're ready to build a brand that actually books (and a workflow that doesn’t burn you out), you're in the right place.
I'm Rylee
Hey There!
If nothing changes, Then nothing changes
And yet…
You could keep tweaking surface-level stuff, instead of building a brand that actually reflects who you are and what you’re here to do.
You could stay stuck juggling a workflow that’s “fine”, even if it’s low key draining your time, energy, and client experience.
You might even tell yourself it’s just a busy season, and you’ll figure it out eventually, once you catch up, slow down, or finally feel “ready.”
But is any of that really going to build the kind of business that books with confidence, converts with ease, and supports the life you’re trying to build?
You've Heard it before..
Here’s the sign to forge your own path
→ The sign to try something new.
→ To choose clarity over chaos.
→ To build a business that actually feels like you.
Are you ready to go full send on your next chapter?
It’s not just possible, it’s waiting for you. You don’t need to do it alone or keep guessing your way there. Basecamp to Brand gives you the clarity, structure, and support to build a business that lasts.
Let’s build it together.
It's your shortcut to:
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You’ll get immediate access to your welcome guide, course dashboard, and everything you need to get prepped before we kick off. expect an email with next steps, key dates, and how to get plugged into the group. we hit the ground running together.
What if I don’t get everything done in 12 weeks?
What if I can’t make the live coaching calls?
How much time should I expect to spend on this program each week?
What happens after I sign up?
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Plan for about 2–4 hours per week. this includes video lessons, action steps, and your weekly coaching call. you’ll walk away from each week with real progress and momentum, not just homework.
What if I don’t get everything done in 12 weeks?
What if I can’t make the live coaching calls?
How much time should I expect to spend on this program each week?
What happens after I sign up?
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No stress. all coaching calls will be recorded and uploaded to your portal within 24 hours. you can also submit questions ahead of time and catch the replay when it works for you.
What if I don’t get everything done in 12 weeks?
What if I can’t make the live coaching calls?
How much time should I expect to spend on this program each week?
What happens after I sign up?
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This program is designed to be doable, not overwhelming. but if life happens, you’ll still have lifetime access to the course materials and replays, so you can revisit and implement at your own pace.
What if I don’t get everything done in 12 weeks?
What if I can’t make the live coaching calls?
How much time should I expect to spend on this program each week?
What happens after I sign up?
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